Sony Pictures Consumer Products has teamed up with Reebok and BAIT for a Limited Edition run of the Reebok Ex-O-Fit Hi Clean model, featuring exclusive designs inspired by the 1984 classic Ghostbusters film.
The Stranger Things producers teamed with Ghost Corps on the show’s Ghostbusters storyline, and Sony Pictures Consumer Products put the collaboration together. As a backstory, we find Ghostbusters superfan Dustin has modified his Ex-O-Fit Hi by drawing his own Ghostbusters designs onto the shoe. The shoes with that design will now be available for die-hard sneakerheads and fans.
“80s nostalgia is running at a fever pitch, and excitement and fondness for the classic Ghostbusters seems to grow every year. It makes total sense that in the fall of 1984, Dustin and his friends would be nuts for Ghostbusters,” said Ivan Reitman, director, and producer of the 1984 film Ghostbusters and partner, Ghost Corps.
The shoes will be released first exclusively at BAIT retailers worldwide this October, and then at premium sneaker stores globally, including (but not limited to) Reebok stores in Japan and online, Undefeated stores everywhere, colette in Paris, Mita and Atmos in Tokyo, Kasina in Korea, and Juice in Hong Kong.
“We’re thrilled to have collaborated with the ‘Stranger Things’ team and are so excited to team with Reebok and BAIT to make Dustin’s customized Ex-O-Fit Hi a reality,” adds Jamie Stevens, EVP Sony Pictures Worldwide Consumer Products.
In addition to the Reebok and BAIT collaboration, Sony Pictures Consumer Products and Netflix have teamed up on a line of other co-branded merchandise, including Hybrid Apparel, Funko Pop Vinyls, and Microsoft Minecraft skins, which will be available this fall at select retailers.
It’s 1984 and the citizens of Hawkins, Indiana are still reeling from the horrors of the Demogorgon and the secrets of Hawkins Lab. Will Byers has been rescued from the Upside Down but a bigger, sinister entity still threatens those who survived.
The first season of Stranger Things starred Winona Ryder, David Harbour, Finn Wolfhard, Millie Brown, Gaten Matarazzo, Caleb McLaughlin, Noah Schnapp, Natalia Dyer, Cara Buono, Charlie Heaton, and Matthew Modine. The second season will feature Sadie Sink as Max, a tough and confident girl whose appearance, behavior and pursuits seem more typical of boys than of girls in this era, and Power Rangers star Dacre Montgomery as Billy, Max’s hyper-confident, and edgy older step-brother.
Matt Duffer and Ross Duffer (Wayward Pines, Hidden) serve as writer, directors, and co-showrunners of the series, and are executive producers along with Shawn Levy and Dan Cohen via their 21 Laps entertainment banner (The Spectacular Now, Night At The Museum, Real Steel, Date Night). Shawn Levy also serves as director.
Stranger Things Season 2 will debut October 27!